Living the brand : how to transform every member of your organization into a brand champion ; in association with Marketing /
Ind, Nicholas.
Living the brand : how to transform every member of your organization into a brand champion ; in association with Marketing / Nicholas Ind. - 2nd ed. - London ; Sterling, VA : Kogan Page, 2004. - iii, 219 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780749443160
Brand name products.
Business names.
Management -- Employee participation.
Corporate image.
658.827 / IND
658.827 / IND [ Shelf 69 ]
Living the brand : how to transform every member of your organization into a brand champion ; in association with Marketing / Nicholas Ind. - 2nd ed. - London ; Sterling, VA : Kogan Page, 2004. - iii, 219 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780749443160
Brand name products.
Business names.
Management -- Employee participation.
Corporate image.
658.827 / IND
658.827 / IND [ Shelf 69 ]