Normal view MARC view ISBD view

Integrated branding : (Record no. 2135)

MARC details
000 -LEADER
fixed length control field	00883nam a2200229 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063247.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780749445256
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110071241
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301170059
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201002220117
Level of effort used to assign classification	staff
--	201002220116
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.827
Item number	LEP
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Item number	LEP [ Shelf 69 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	LePla, F. Joseph,
Dates associated with a name	1955-
245 ## - TITLE STATEMENT
Title	Integrated branding :
Remainder of title	becoming brand-driven through company-wide action /
Statement of responsibility, etc.	F. Joseph LePla & Lynn M. Parker.
250 ## - EDITION STATEMENT
Edition statement	Rev. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	London ;
--	Milford, CT :
Name of publisher, distributor, etc.	Kogan Page,
Date of publication, distribution, etc.	2002.
300 ## - PHYSICAL DESCRIPTION
Extent	xiv, 299 p. :
Other physical details	ill. ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. [285]-287) and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Branding (Marketing)
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Parker, Lynn M.,
Dates associated with a name	1956-
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT0080020005000820100024502500260030005040650070009992
909 ## -
--	2211

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/02/2010		658.827 LEP [ Shelf 69 ]	0007772		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/02/2010		658.827 LEP [ Shelf 69 ]	0007773	1	Book