Integrated branding : becoming brand-driven through company-wide action /
LePla, F. Joseph, 1955-
Integrated branding : becoming brand-driven through company-wide action / F. Joseph LePla & Lynn M. Parker. - Rev. ed. - London ; Milford, CT : Kogan Page, 2002. - xiv, 299 p. : ill. ; 24 cm.
Includes bibliographical references (p. [285]-287) and index.
9780749445256
Branding (Marketing)
658.827 / LEP
658.827 / LEP [ Shelf 69 ]
Integrated branding : becoming brand-driven through company-wide action / F. Joseph LePla & Lynn M. Parker. - Rev. ed. - London ; Milford, CT : Kogan Page, 2002. - xiv, 299 p. : ill. ; 24 cm.
Includes bibliographical references (p. [285]-287) and index.
9780749445256
Branding (Marketing)
658.827 / LEP
658.827 / LEP [ Shelf 69 ]