The Handbook of Marketing Communications : (Record no. 2122)

MARC details
000 -LEADER
fixed length control field 00701nam a2200193 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063247.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9798175542333
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202111081302
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201302221308
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201005280037
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201005280036
Level of effort used to assign classification staff
-- 201002190203
-- staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.804
Item number SMI [ Shelf 15 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Smith, P.R.
245 ## - TITLE STATEMENT
Title The Handbook of Marketing Communications :
Remainder of title An Integrated Approach /
Statement of responsibility, etc. P.R. Smith and Jonathan Taylor
250 ## - EDITION STATEMENT
Edition statement 3rd.ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Kogan Page ,
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 640p
Other physical details ill.
Dimensions 24cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Communiccations
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0820*1000*2450*2500*2600*3000*6500*9992
909 ## -
-- 2196
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 07/03/2010   658.804 SMI [ Shelf 15 ] 0007748   Reference
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