Normal view MARC view ISBD view

The handbook of field marketing : (Record no. 2119)

MARC details
000 -LEADER
fixed length control field	00962nam a2200253 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063247.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780749453800
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202111081307
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201302221306
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201002190102
Level of effort used to assign classification	staff
--	201002190100
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.872
Item number	WIL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.872
Item number	WIL [ Shelf 15]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Williams, Alison.
245 ## - TITLE STATEMENT
Title	The handbook of field marketing :
Remainder of title	a complete guide to understanding and outsourcing face-to-face direct marketing /
Statement of responsibility, etc.	Alison Williams, Roddy Mullin.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	London ;
--	Philadelphia :
Name of publisher, distributor, etc.	Kogan Page,
Date of publication, distribution, etc.	2009.
300 ## - PHYSICAL DESCRIPTION
Extent	xxv, 241 p. :
Other physical details	ill. ;
Dimensions	cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Direct marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Sales promotion.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Sampling.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Branding (Marketing)
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Mullin, Roddy.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT008002000500082010002450260030005040650065016502650370009992
909 ## -
--	2193

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	05/03/2010		658.872 WIL [ Shelf 15]	0007742		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	05/03/2010		658.872 WIL [ Shelf 15]	0007743	1	Book