The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing /
Williams, Alison.
The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / Alison Williams, Roddy Mullin. - London ; Philadelphia : Kogan Page, 2009. - xxv, 241 p. : ill. ; cm.
Includes bibliographical references and index.
9780749453800
Direct marketing.
Sales promotion.
Sampling.
Branding (Marketing)
658.872 / WIL
658.872 / WIL [ Shelf 15]
The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / Alison Williams, Roddy Mullin. - London ; Philadelphia : Kogan Page, 2009. - xxv, 241 p. : ill. ; cm.
Includes bibliographical references and index.
9780749453800
Direct marketing.
Sales promotion.
Sampling.
Branding (Marketing)
658.872 / WIL
658.872 / WIL [ Shelf 15]