Normal view MARC view ISBD view

Commonsense direct & digital marketing / (Record no. 2087)

MARC details
000 -LEADER
fixed length control field	01020nam a2200253 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063246.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788175543728
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110081517
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301210153
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201002170717
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201002170715
Level of effort used to assign classification	staff
--	201002170714
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.872
Item number	BIR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.872
Item number	BIR [ Shelf 71 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Bird, Drayton.
245 ## - TITLE STATEMENT
Title	Commonsense direct & digital marketing /
Statement of responsibility, etc.	Drayton Bird.
246 ## - VARYING FORM OF TITLE
Title proper/short title	Commonsense direct and digital marketing
250 ## - EDITION STATEMENT
Edition statement	5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	London ;
--	Philadelphia :
Name of publisher, distributor, etc.	Kogan Page,
Date of publication, distribution, etc.	2007.
300 ## - PHYSICAL DESCRIPTION
Extent	viii, 434 p. :
Other physical details	ill. ;
Dimensions	25 cm.
500 ## - GENERAL NOTE
General note	"Rev. ed. of: Commonsense direct marketing / Drayton Bird. 4th ed. London ;
--	Dover, N.H. : Kogan Page, 2000"--T.p. verso.
500 ## - GENERAL NOTE
General note	Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Direct marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Bird, Drayton.
Title of a work	Commonsense direct marketing.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT008002000500082010002450246025002600300050005001650070009992
909 ## -
--	2156

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	23/02/2010		658.872 BIR [ Shelf 71 ]	0007681		Book
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	23/02/2010		658.872 BIR [ Shelf 71 ]	0007682	1	Book