Commonsense direct & digital marketing /
Bird, Drayton.
Commonsense direct & digital marketing / Commonsense direct and digital marketing Drayton Bird. - 5th ed. - London ; Philadelphia : Kogan Page, 2007. - viii, 434 p. : ill. ; 25 cm.
"Rev. ed. of: Commonsense direct marketing / Drayton Bird. 4th ed. London ; Dover, N.H. : Kogan Page, 2000"--T.p. verso. Includes index.
9788175543728
Direct marketing.
658.872 / BIR
658.872 / BIR [ Shelf 71 ]
Commonsense direct & digital marketing / Commonsense direct and digital marketing Drayton Bird. - 5th ed. - London ; Philadelphia : Kogan Page, 2007. - viii, 434 p. : ill. ; 25 cm.
"Rev. ed. of: Commonsense direct marketing / Drayton Bird. 4th ed. London ; Dover, N.H. : Kogan Page, 2000"--T.p. verso. Includes index.
9788175543728
Direct marketing.
658.872 / BIR
658.872 / BIR [ Shelf 71 ]