Normal view MARC view ISBD view

Branded male : (Record no. 2075)

MARC details
000 -LEADER
fixed length control field	00879nam a2200241 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063246.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780749454685
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0749454687
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110121622
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301090152
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201002160210
Level of effort used to assign classification	staff
--	201002160208
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.80081
Item number	TUN
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.80081
Item number	TUN [ Shelf 67 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Tungate, Mark,
Dates associated with a name	1967-
245 ## - TITLE STATEMENT
Title	Branded male :
Remainder of title	marketing to men /
Statement of responsibility, etc.	Mark Tungate.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	London ;
--	Philadelphia :
Name of publisher, distributor, etc.	Kogan Page,
Date of publication, distribution, etc.	2008.
300 ## - PHYSICAL DESCRIPTION
Extent	ix, 228 p., [16] p. of plates :
Other physical details	col. ill. ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. [222]-223) and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Branding (Marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Male consumers.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Target marketing.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT0080020002010500082010002450260030005040650065016502*9992
909 ## -
--	2142

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	22/02/2010		658.80081 TUN [ Shelf 67 ]	0007658		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	22/02/2010		658.80081 TUN [ Shelf 67 ]	0007659	1	Book