Branded male : marketing to men /
Tungate, Mark, 1967-
Branded male : marketing to men / Mark Tungate. - London ; Philadelphia : Kogan Page, 2008. - ix, 228 p., [16] p. of plates : col. ill. ; 24 cm.
Includes bibliographical references (p. [222]-223) and index.
9780749454685 0749454687
Branding (Marketing)
Male consumers.
Target marketing.
658.80081 / TUN
658.80081 / TUN [ Shelf 67 ]
Branded male : marketing to men / Mark Tungate. - London ; Philadelphia : Kogan Page, 2008. - ix, 228 p., [16] p. of plates : col. ill. ; 24 cm.
Includes bibliographical references (p. [222]-223) and index.
9780749454685 0749454687
Branding (Marketing)
Male consumers.
Target marketing.
658.80081 / TUN
658.80081 / TUN [ Shelf 67 ]