Normal view MARC view ISBD view

Brand rejuvenation : (Record no. 2072)

MARC details
000 -LEADER
fixed length control field	00995nam a2200241 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063246.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0749448954
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780749448950
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110131637
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201502041401
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201212200156
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201002150502
Level of effort used to assign classification	staff
--	201002150456
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.56
Item number	LEH
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.56
Item number	LEH [ Shelf 64 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Lehu, Jean-Marc.
245 ## - TITLE STATEMENT
Title	Brand rejuvenation :
Remainder of title	how to protect, strengthen & add value to your brand to prevent it from ageing /
Statement of responsibility, etc.	Jean-Marc Lehu ; [translated by Anglia Translations].
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	London ;
--	Philadelphia :
Name of publisher, distributor, etc.	Kogan Page,
Date of publication, distribution, etc.	2006.
300 ## - PHYSICAL DESCRIPTION
Extent	xii, 252 p. :
Other physical details	ill. ;
Dimensions	25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. [225]-234) and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Product management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Product life cycle.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Branding (Marketing)
General subdivision	Management.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT0080020002010500082010002450260030005040650065016502*9992
909 ## -
--	2139

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	18/02/2010		658.56 LEH [ Shelf 64 ]	0007650		Book
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	18/02/2010		658.56 LEH [ Shelf 64 ]	0007651	1	Book