Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing /
Lehu, Jean-Marc.
Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu ; [translated by Anglia Translations]. - London ; Philadelphia : Kogan Page, 2006. - xii, 252 p. : ill. ; 25 cm.
Includes bibliographical references (p. [225]-234) and index.
0749448954 9780749448950
Product management.
Product life cycle.
Branding (Marketing) -- Management.
658.56 / LEH
658.56 / LEH [ Shelf 64 ]
Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu ; [translated by Anglia Translations]. - London ; Philadelphia : Kogan Page, 2006. - xii, 252 p. : ill. ; 25 cm.
Includes bibliographical references (p. [225]-234) and index.
0749448954 9780749448950
Product management.
Product life cycle.
Branding (Marketing) -- Management.
658.56 / LEH
658.56 / LEH [ Shelf 64 ]