Normal view MARC view ISBD view

The 22 immutable laws of marketing : (Record no. 2048)

MARC details
000 -LEADER
fixed length control field	00847nam a2200241 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063246.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781861976109
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110121650
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	202002101057
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201301080204
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201002120121
Level of effort used to assign classification	staff
--	201002120119
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.8
Item number	RIE
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	RIE [ Shelf 67 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Ries, Al.
245 ## - TITLE STATEMENT
Title	The 22 immutable laws of marketing :
Remainder of title	violate them at your own risk /
Statement of responsibility, etc.	Al Ries and Jack Trout.
250 ## - EDITION STATEMENT
Edition statement	1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi :
Name of publisher, distributor, etc.	Viva Books,
Date of publication, distribution, etc.	2004
300 ## - PHYSICAL DESCRIPTION
Extent	xii, 143 p. :
Other physical details	ill. ;
Dimensions	22 cm.
500 ## - GENERAL NOTE
General note	Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Trout, Jack.
740 ## - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
Uncontrolled related/analytical title	Twenty-two immutable laws of marketing.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT0080020005000820100024502500260030005000650070007400*9992
909 ## -
--	2113

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	18/02/2010		658.8 RIE [ Shelf 67 ]	0007603		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	18/02/2010		658.8 RIE [ Shelf 67 ]	0007604	1	Book