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The 22 immutable laws of marketing : violate them at your own risk /

Ries, Al.

The 22 immutable laws of marketing : violate them at your own risk / Al Ries and Jack Trout. - 1st ed. - New Delhi : Viva Books, 2004 - xii, 143 p. : ill. ; 22 cm.

Includes index.

ISBN: 9781861976109

Subjects--Topical Terms:
Marketing.

LC Class. No.: 658.8 / RIE

Dewey Class. No.: 658.8 / RIE [ Shelf 67 ]

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