Normal view MARC view ISBD view

Creative marketing for new product and new business development / (Record no. 2037)

MARC details
000 -LEADER
fixed length control field	00788nam a2200205 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063246.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789812772183
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110121446
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301080020
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201002100355
Level of effort used to assign classification	staff
--	201002100354
--	staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	ISH [ Shelf 67 ]
245 ## - TITLE STATEMENT
Title	Creative marketing for new product and new business development /
Statement of responsibility, etc.	editors, Akira Ishikawa, Atsushi Tsujimoto.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Hackensack, NJ :
Name of publisher, distributor, etc.	World Scientific,
Date of publication, distribution, etc.	c2008.
300 ## - PHYSICAL DESCRIPTION
Extent	xvi, 320 p. :
Other physical details	ill. ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	New products.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Ishikawa, Akira,
Dates associated with a name	1934-
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Tsujimoto, Atsushi.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT00800200082024502600300050406500700070019992
909 ## -
--	2101

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	15/02/2010		658.8 ISH [ Shelf 67 ]	0007578		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	15/02/2010		658.8 ISH [ Shelf 67 ]	0007579	1	Book