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Creative marketing for new product and new business development /

Creative marketing for new product and new business development / editors, Akira Ishikawa, Atsushi Tsujimoto. - Hackensack, NJ : World Scientific, c2008. - xvi, 320 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9789812772183

Subjects--Topical Terms:
New products.

Dewey Class. No.: 658.8 / ISH [ Shelf 67 ]

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