Normal view MARC view ISBD view

Research for marketing decisions / (Record no. 2001)

MARC details
000 -LEADER
fixed length control field	00952nam a2200265 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063245.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788120307575
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110071435
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301180119
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201002012329
Level of effort used to assign classification	staff
--	201002012325
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.83
Item number	GRE
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.83
Item number	GRE [ Shelf 70 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Green, Paul E.
245 ## - TITLE STATEMENT
Title	Research for marketing decisions /
Statement of responsibility, etc.	Paul E. Green, Donald S. Tull.
250 ## - EDITION STATEMENT
Edition statement	5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi:
Name of publisher, distributor, etc.	Prentice-Hall of India,
Date of publication, distribution, etc.	2009
300 ## - PHYSICAL DESCRIPTION
Extent	xii, 784 p. :
Other physical details	ill. ;
Dimensions	24 cm.
490 ## - SERIES STATEMENT
Series statement	Prentice-Hall international series in management
500 ## - GENERAL NOTE
General note	Includes index.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Bibliography: p.645-658.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing research.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Tull, Donald S.,
Relator term	joint author.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Albaum, Gerald,
Relator term	joint author
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT008002000500082010002450250026003000490050005040650070007001*9992
909 ## -
--	2062

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	01/02/2010		658.83 GRE [ Shelf 70 ]	0007406	1	Book
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	01/02/2010		658.83 GRE [ Shelf 70 ]	0007405		Reference