Research for marketing decisions /
Green, Paul E.
Research for marketing decisions / Paul E. Green, Donald S. Tull. - 5th ed. - New Delhi: Prentice-Hall of India, 2009 - xii, 784 p. : ill. ; 24 cm. - Prentice-Hall international series in management .
Includes index.
Bibliography: p.645-658.
9788120307575
Marketing research.
658.83 / GRE
658.83 / GRE [ Shelf 70 ]
Research for marketing decisions / Paul E. Green, Donald S. Tull. - 5th ed. - New Delhi: Prentice-Hall of India, 2009 - xii, 784 p. : ill. ; 24 cm. - Prentice-Hall international series in management .
Includes index.
Bibliography: p.645-658.
9788120307575
Marketing research.
658.83 / GRE
658.83 / GRE [ Shelf 70 ]