Normal view MARC view ISBD view

Marketing revealed: (Record no. 1748)

MARC details
000 -LEADER
fixed length control field	00688nam a2200217 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063242.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0230537149
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202109271211
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201302141320
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200910120623
Level of effort used to assign classification	staff
--	200910120617
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.8
Item number	BUR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	BUR [ Shelf 80]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Burgers, Willem.
245 ## - TITLE STATEMENT
Title	Marketing revealed:
Remainder of title	challenging the myths /
Statement of responsibility, etc.	Willem Burgers.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	Palgrave Macmillan,
Date of publication, distribution, etc.	2008.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date	0803
300 ## - PHYSICAL DESCRIPTION
Extent	192 p. 17 cm.
500 ## - GENERAL NOTE
General note	Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT00800200050008201000245026002630300050006500*9992
909 ## -
--	1779

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	12/10/2009		658.8 BUR [ Shelf 80]	0006982		Reference