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Marketing revealed: challenging the myths /

Burgers, Willem.

Marketing revealed: challenging the myths / Willem Burgers. - New York : Palgrave Macmillan, 2008. - 192 p. 17 cm.

Includes index.

ISBN: 0230537149

Subjects--Topical Terms:
Marketing.

LC Class. No.: 658.8 / BUR

Dewey Class. No.: 658.8 / BUR [ Shelf 80]

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