Normal view MARC view ISBD view

Marketing strategy and management / (Record no. 1747)

MARC details
000 -LEADER
fixed length control field	00801nam a2200241 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063242.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781403986276 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	1403986274 (pbk.)
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110121405
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301090027
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200910120609
Level of effort used to assign classification	staff
--	200910120607
--	staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	BAK [ Shelf 67 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Baker, Michael John.
245 ## - TITLE STATEMENT
Title	Marketing strategy and management /
Statement of responsibility, etc.	Michael J. Baker
250 ## - EDITION STATEMENT
Edition statement	4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	Palgrave Macmillan,
Date of publication, distribution, etc.	2007.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date	0705
300 ## - PHYSICAL DESCRIPTION
Extent	p. cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT0080020002010820100024502500260026303000504065006501*9992
909 ## -
--	1778

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	12/10/2009		658.8 BAK [ Shelf 67 ]	0006984	1	Book
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	12/10/2009		658.8 BAK [ Shelf 67 ]	0006983		Reference