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Marketing strategy and management /

Baker, Michael John.

Marketing strategy and management / Michael J. Baker - 4th ed. - New York : Palgrave Macmillan, 2007. - p. cm.

Includes bibliographical references and index.

ISBN: 9781403986276 (pbk.) 1403986274 (pbk.)

Subjects--Topical Terms:
Marketing -- Management.
Marketing.

Dewey Class. No.: 658.8 / BAK [ Shelf 67 ]

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