Normal view MARC view ISBD view

Strategic marketing management : (Record no. 159)

MARC details
000 -LEADER
fixed length control field	01052nam a2200253 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063220.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0070486883
035 ## - SYSTEM CONTROL NUMBER
System control number	12512707
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110121402
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301090049
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200907250236
Level of effort used to assign classification	staff
--	200907250235
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.8
Item number	PAR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	PAR [ Shelf 67 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Parry, Mark E.
Fuller form of name	(Mark Edward),
Dates associated with a name	1957-
245 ## - TITLE STATEMENT
Title	Strategic marketing management :
Remainder of title	a means-end approach /
Statement of responsibility, etc.	Mark E. Parry.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	McGraw-Hill,
Date of publication, distribution, etc.	c2002.
300 ## - PHYSICAL DESCRIPTION
Extent	ix, 275 p. :
Other physical details	ill. ;
Dimensions	24 cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	McGraw-Hill executive MBA series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management.
856 ## - ELECTRONIC LOCATION AND ACCESS
--	ontributor biographical information
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/bios/mh041/2001044761.html"> http://www.loc.gov/catdir/bios/mh041/2001044761.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
--	ublisher description
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/description/mh024/2001044761.html"> http://www.loc.gov/catdir/description/mh024/2001044761.html</a>
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT008002000350050008201000245026003000440050406500856085619992
909 ## -
--	166

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009		658.8 PAR [ Shelf 67 ]	0006296		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009		658.8 PAR [ Shelf 67 ]	0006297	1	Book