Strategic marketing management : a means-end approach /
Parry, Mark E. 1957-
Strategic marketing management : a means-end approach / Mark E. Parry. - New York : McGraw-Hill, c2002. - ix, 275 p. : ill. ; 24 cm. - McGraw-Hill executive MBA series .
Includes bibliographical references and index.
0070486883
Marketing -- Management.
658.8 / PAR
658.8 / PAR [ Shelf 67 ]
Strategic marketing management : a means-end approach / Mark E. Parry. - New York : McGraw-Hill, c2002. - ix, 275 p. : ill. ; 24 cm. - McGraw-Hill executive MBA series .
Includes bibliographical references and index.
0070486883
Marketing -- Management.
658.8 / PAR
658.8 / PAR [ Shelf 67 ]