A framework for marketing management / (Record no. 151)

MARC details
000 -LEADER
fixed length control field 00836nam a2200241 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063220.0
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2005-056450
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8131716716
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202110121252
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201301080053
Level of effort used to assign classification staff
Level of effort used to assign subject headings 200907250139
Level of effort used to assign classification staff
-- 200907250137
-- staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.8
Item number KOT
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT [ Shelf 67 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 #2 - TITLE STATEMENT
Title A framework for marketing management /
Statement of responsibility, etc. Philip Kotler and Kevin Lane Keller.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent 382 p. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane.
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0100*0200*0500*0820*1000*2450*2500*2600*3000*5040*6500*7000*9992
909 ## -
-- 158
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 25/07/2009   658.8 KOT [ Shelf 67 ] 0002718   Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 25/07/2009   658.8 KOT [ Shelf 67 ] 0002719 1 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 25/07/2009   658.8 KOT [ Shelf 67 ] 0002720 2 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 25/07/2009   658.8 KOT [ Shelf 67 ] 0002721 3 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 25/07/2009   658.8 KOT [ Shelf 67 ] 0002722 4 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 25/07/2009   658.8 KOT [ Shelf 67 ] 0002723 5 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 25/07/2009   658.8 KOT [ Shelf 67 ] 0002724 6 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 25/07/2009   658.8 KOT [ Shelf 67 ] 0002725 7 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 25/07/2009   658.8 KOT [ Shelf 67 ] 0002726 8 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 25/07/2009   658.8 KOT [ Shelf 67 ] 0002727 9 Book
Copyright © 2026 Indian Institute of Management Shillong. All Rights Reserved.