Normal view MARC view ISBD view

Marketing power plays : (Record no. 148)

MARC details
000 -LEADER
fixed length control field	01236nam a2200277 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063220.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780071475587 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0071475583 (pbk.)
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110121431
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201502171220
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200907250116
Level of effort used to assign classification	staff
--	200907250114
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.8
Item number	BUS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	BUS [ Shelf 67 ]
245 ## - TITLE STATEMENT
Title	Marketing power plays :
Remainder of title	how the world's most ingenious marketers reach the top of their game /
Statement of responsibility, etc.	Tata Mcgraw-Hill Publishing Company Limited.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York ;
--	London :
Name of publisher, distributor, etc.	McGraw-Hill,
Date of publication, distribution, etc.	2007.
300 ## - PHYSICAL DESCRIPTION
Extent	ix, 178 p. :
Other physical details	ill. ;
Dimensions	22 cm.
490 ## - SERIES STATEMENT
Series statement	BusinessWeek
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. 167-168) and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
Form subdivision	Case studies.
710 ## - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element	Tata Mcgraw-Hill Publishing Company Limited.
830 ## - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title	BusinessWeek books.
856 ## - ELECTRONIC LOCATION AND ACCESS
--	ontributor biographical information
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/enhancements/fy0814/2007278236-b.html"> http://www.loc.gov/catdir/enhancements/fy0814/2007278236-b.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
--	ublisher description
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/enhancements/fy0814/2007278236-d.html"> http://www.loc.gov/catdir/enhancements/fy0814/2007278236-d.html</a>
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT00800200020105000820245026003000490050406500650171008300856085619992
909 ## -
--	155

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009		658.8 BUS [ Shelf 67 ]	0006147		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009		658.8 BUS [ Shelf 67 ]	0006148	1	Book