Marketing power plays : how the world's most ingenious marketers reach the top of their game /
Marketing power plays : how the world's most ingenious marketers reach the top of their game /
Tata Mcgraw-Hill Publishing Company Limited.
- New York ; London : McGraw-Hill, 2007.
- ix, 178 p. : ill. ; 22 cm.
- BusinessWeek .
- BusinessWeek books. .
Includes bibliographical references (p. 167-168) and index.
9780071475587 (pbk.) 0071475583 (pbk.)
Marketing.
Marketing -- Case studies.
658.8 / BUS
658.8 / BUS [ Shelf 67 ]
Includes bibliographical references (p. 167-168) and index.
9780071475587 (pbk.) 0071475583 (pbk.)
Marketing.
Marketing -- Case studies.
658.8 / BUS
658.8 / BUS [ Shelf 67 ]