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Foundations of advertising theory & practice / (Record no. 1458)

MARC details
000 -LEADER
fixed length control field	00708nam a2200217 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063238.0
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202109271555
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201302151618
Level of effort used to assign classification	staff
--	200908072215
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	659.1
Item number	CHU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Item number	CHU [ Shelf 80]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Chunawalla, S. A.
245 ## - TITLE STATEMENT
Title	Foundations of advertising theory & practice /
Statement of responsibility, etc.	S. A. Chunawalla and K. C. Sethia.
250 ## - EDITION STATEMENT
Edition statement	6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Mumbai :
Name of publisher, distributor, etc.	Himalaya publishing house,
Date of publication, distribution, etc.	2006.
300 ## - PHYSICAL DESCRIPTION
Extent	996 p. ;
Dimensions	26 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Theory and practice.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Sethia, K. C.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT00800500082010002450250026003000650065017000*9992
909 ## -
--	1477

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	07/08/2009		659.1 CHU [ Shelf 80]	0006718		Reference