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Foundations of advertising theory & practice /

Chunawalla, S. A.

Foundations of advertising theory & practice / S. A. Chunawalla and K. C. Sethia. - 6th ed. - Mumbai : Himalaya publishing house, 2006. - 996 p. ; 26 cm.

Subjects--Topical Terms:
Advertising.
Theory and practice.

LC Class. No.: 659.1 / CHU

Dewey Class. No.: 659.1 / CHU [ Shelf 80]

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