Normal view MARC view ISBD view

Managing Marketing : (Record no. 137)

MARC details
000 -LEADER
fixed length control field	00803nam a2200229 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063220.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0750668989
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110121510
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301070406
Level of effort used to assign classification	staff
--	200907250021
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.8
Item number	PAL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	PAL [ Shelf 66 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Palmer, Roger.
245 ## - TITLE STATEMENT
Title	Managing Marketing :
Remainder of title	marketing success through good management practice /
Statement of responsibility, etc.	Roger Palmer, Juanita Cockton and Graham Cooper.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	Butterworth-Heinemann,
Date of publication, distribution, etc.	2007.
300 ## - PHYSICAL DESCRIPTION
Extent	380 p. :
Other physical details	ill. ;
Dimensions	22 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Managing marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Cockton, Juanita.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Cooper, Graham.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT0080020005000820100024502600300065006501700070019992
909 ## -
--	144

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009		658.8 PAL [ Shelf 66 ]	0005338	1	Book
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009		658.8 PAL [ Shelf 66 ]	0005337		Reference