Managing Marketing : marketing success through good management practice /
Palmer, Roger.
Managing Marketing : marketing success through good management practice / Roger Palmer, Juanita Cockton and Graham Cooper. - New York : Butterworth-Heinemann, 2007. - 380 p. : ill. ; 22 cm.
0750668989
Marketing management.
Managing marketing.
658.8 / PAL
658.8 / PAL [ Shelf 66 ]
Managing Marketing : marketing success through good management practice / Roger Palmer, Juanita Cockton and Graham Cooper. - New York : Butterworth-Heinemann, 2007. - 380 p. : ill. ; 22 cm.
0750668989
Marketing management.
Managing marketing.
658.8 / PAL
658.8 / PAL [ Shelf 66 ]