Normal view MARC view ISBD view

The new marketing : (Record no. 134)

MARC details
000 -LEADER
fixed length control field	01036cam a2200253 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063220.0
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2004-274702
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788131211014
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110120957
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301070021
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200907250011
Level of effort used to assign classification	staff
--	200907250010
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.8
Item number	McD
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	McD [ Shelf 66 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	McDonald, Malcolm.
245 ## - TITLE STATEMENT
Title	The new marketing :
Remainder of title	transforming the corporate future /
Statement of responsibility, etc.	Malcolm McDonald and Hugh Wilson.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Oxford ;
Name of publisher, distributor, etc.	Boston :
--	Butterworth-Heinemann,
Date of publication, distribution, etc.	2002.
300 ## - PHYSICAL DESCRIPTION
Extent	viii, 230 p. :
Other physical details	ill. ;
Dimensions	25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographic references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Internet marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Wilson, Hugh,
Dates associated with a name	1962-
856 ## - ELECTRONIC LOCATION AND ACCESS
--	able of contents
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/toc/els051/2004274702.html"> http://www.loc.gov/catdir/toc/els051/2004274702.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
--	ublisher description
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/description/els051/2004274702.html"> http://www.loc.gov/catdir/description/els051/2004274702.html</a>
991 ## -
--	VIRTUA
991 ## -
--	VTLSSORT008001000200050008201000245026003000504065007000856085619992
909 ## -
--	141

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009		658.8 McD [ Shelf 66 ]	0005331		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009		658.8 McD [ Shelf 66 ]	0005332	1	Book