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The new marketing : transforming the corporate future /

McDonald, Malcolm.

The new marketing : transforming the corporate future / Malcolm McDonald and Hugh Wilson. - Oxford ; Boston : Butterworth-Heinemann, 2002. - viii, 230 p. : ill. ; 25 cm.

Includes bibliographic references and index.

ISBN: 9788131211014

LCCN: 2004-274702

Subjects--Topical Terms:
Internet marketing.

LC Class. No.: 658.8 / McD

Dewey Class. No.: 658.8 / McD [ Shelf 66 ]

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