Marketing moves : (Record no. 127)

MARC details
000 -LEADER
fixed length control field 01059nam a2200265 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063220.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781578516001
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202110120954
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201301070023
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201108170324
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201107270336
Level of effort used to assign classification staff
-- 200907242354
-- staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.8
Item number KOT
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT [ Shelf 66]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 ## - TITLE STATEMENT
Title Marketing moves :
Remainder of title a new approach to profits, growth, and renewal /
Statement of responsibility, etc. Philip Kotler, Dipak C. Jain, Suvit Maesincee.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. Harvard Business School Press,
Date of publication, distribution, etc. c2002.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 193 p. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 167-180) and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Telemarketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jain, D.
Fuller form of name (Dipak)
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Suvit Maesincee,
Dates associated with a name 1961-
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0500*0820*1000*2450*2600*3000*5040*6500*6501*6502*7000*7001*8520*9992
909 ## -
-- 134
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 24/07/2009   658.8 KOT [ Shelf 66] 0002622   Reference
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 24/07/2009   658.8 KOT [ Shelf 66] 0002623 1 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 24/07/2009   658.8 KOT [ Shelf 66] 0002624 2 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 24/07/2009   658.8 KOT [ Shelf 66] 0002625 3 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 24/07/2009   658.8 KOT [ Shelf 66] 0002626 4 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 24/07/2009   658.8 KOT [ Shelf 66] 0002627 5 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 24/07/2009   658.8 KOT [ Shelf 66] 0002628 6 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 24/07/2009   658.8 KOT [ Shelf 66] 0002630 8 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 17/08/2009   658.8 KOT [ Shelf 66] 0002631 9 Book
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