Marketing moves : a new approach to profits, growth, and renewal /
Kotler, Philip.
Marketing moves : a new approach to profits, growth, and renewal / Philip Kotler, Dipak C. Jain, Suvit Maesincee. - Boston, Mass. : Harvard Business School Press, c2002. - xii, 193 p. ; 24 cm.
Includes bibliographical references (p. 167-180) and index.
9781578516001
Marketing.
Telemarketing.
Marketing -- Management.
658.8 / KOT
658.8 / KOT [ Shelf 66]
Marketing moves : a new approach to profits, growth, and renewal / Philip Kotler, Dipak C. Jain, Suvit Maesincee. - Boston, Mass. : Harvard Business School Press, c2002. - xii, 193 p. ; 24 cm.
Includes bibliographical references (p. 167-180) and index.
9781578516001
Marketing.
Telemarketing.
Marketing -- Management.
658.8 / KOT
658.8 / KOT [ Shelf 66]