The encyclopaedic dictionary of marketing / (Record no. 1268)

MARC details
000 -LEADER
fixed length control field 01132nam a2200265 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063235.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761935010 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 817829656X (pbk. : India)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780761935018
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202109271443
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 200908050305
Level of effort used to assign classification staff
-- 200908050304
-- staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.8003
Item number KHA
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8003
Item number KHA [Shelf 80]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Khan, Kaleem Mohammed,
Dates associated with a name 1951-
245 ## - TITLE STATEMENT
Title The encyclopaedic dictionary of marketing /
Statement of responsibility, etc. Kaleem Mohammed Khan, Mohammed Naved Khan.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi ;
-- Thousand Oaks, Calif.;
-- London :
Name of publisher, distributor, etc. Response Books,
Date of publication, distribution, etc. 2006.
300 ## - PHYSICAL DESCRIPTION
Extent 352 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. [350]-352).
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Form subdivision Dictionaries.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Khan, Mohammed Naved,
Dates associated with a name 1969-
856 ## - ELECTRONIC LOCATION AND ACCESS
-- able of contents only
Uniform Resource Identifier <a href=" http://www.loc.gov/catdir/toc/ecip0617/2006020740.html"> http://www.loc.gov/catdir/toc/ecip0617/2006020740.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
-- ublisher description
Uniform Resource Identifier <a href=" http://www.loc.gov/catdir/enhancements/fy0664/2006020740-d.html"> http://www.loc.gov/catdir/enhancements/fy0664/2006020740-d.html</a>
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0201*0202*0500*0820*1000*2450*2600*3000*5040*6500*7000*8560*8561*9992
909 ## -
-- 1285
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 05/08/2009   658.8003 KHA [Shelf 80] 0004928   Reference
Copyright © 2026 Indian Institute of Management Shillong. All Rights Reserved.