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The encyclopaedic dictionary of marketing /

Khan, Kaleem Mohammed, 1951-

The encyclopaedic dictionary of marketing / Kaleem Mohammed Khan, Mohammed Naved Khan. - New Delhi ; Thousand Oaks, Calif.; London : Response Books, 2006. - 352 p. : ill. ; 25 cm.

Includes bibliographical references (p. [350]-352).

ISBN: 0761935010 (pbk.) 817829656X (pbk. : India) 9780761935018

Subjects--Topical Terms:
Marketing -- Dictionaries.

LC Class. No.: 658.8003 / KHA

Dewey Class. No.: 658.8003 / KHA [Shelf 80]

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