Normal view MARC view ISBD view

Principles of Marketing / (Record no. 114)

MARC details
000 -LEADER
fixed length control field	00833nam a2200241 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063219.0
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	80-065788
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788131502938
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110121508
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301070356
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200907242256
Level of effort used to assign classification	staff
--	200907242254
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.8
Item number	KUR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	KUR [ Shelf 66 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kurtz, David L.
245 ## - TITLE STATEMENT
Title	Principles of Marketing /
Statement of responsibility, etc.	David L. Kurtz, Louis E. Boone.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi :
Name of publisher, distributor, etc.	Cengage learining,
Date of publication, distribution, etc.	c2008.
300 ## - PHYSICAL DESCRIPTION
Extent	xxv, 685 p. :
Other physical details	ill. ;
Dimensions	25 cm.
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	The Dryden Press series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Boone, Louis E.
991 ## -
--	VIRTUA
991 ## -
--	VTLSSORT0080010002000500082010002450260030004400504065007000*9992
909 ## -
--	121

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	24/07/2009		658.8 KUR [ Shelf 66 ]	0006459		Book
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	20/07/2012		658.8 KUR [ Shelf 66 ]	0006460	1	Book