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Principles of Marketing /

Kurtz, David L.

Principles of Marketing / David L. Kurtz, Louis E. Boone. - New Delhi : Cengage learining, c2008. - xxv, 685 p. : ill. ; 25 cm. - The Dryden Press series in marketing .

Includes bibliographical references and indexes.

ISBN: 9788131502938

LCCN: 80-065788

Subjects--Topical Terms:
Marketing.

LC Class. No.: 658.8 / KUR

Dewey Class. No.: 658.8 / KUR [ Shelf 66 ]

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