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The Handbook of Marketing scales : Multi - Item Measures for Markeeting and Consumer Behaviour Research

Bearden, William O

The Handbook of Marketing scales : Multi - Item Measures for Markeeting and Consumer Behaviour Research - 3rd edition - New Delhi : SAGE - xiv, 603p. ; 29 cm

ISBN: 9781412980180

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 / BEA [ Shelf 15 ]

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