Social media intelligence /
Moe, Wendy.
Social media intelligence / Wendy W. Moe, University of Maryland, College Park, David A. Schweidel, Emory University, Atlanta, Georgia. - x, 194 pages : illustrations ; 23 cm
Includes bibliographical references and index.
9781107031203 (hardback : alk. paper)
2013-030426
Consumers -- Research.
Social media.
Marketing -- Social aspects.
Internet marketing -- Social aspects.
302.23 1 / MOE [ Shelf 17 ]
Social media intelligence / Wendy W. Moe, University of Maryland, College Park, David A. Schweidel, Emory University, Atlanta, Georgia. - x, 194 pages : illustrations ; 23 cm
Includes bibliographical references and index.
9781107031203 (hardback : alk. paper)
2013-030426
Consumers -- Research.
Social media.
Marketing -- Social aspects.
Internet marketing -- Social aspects.
302.23 1 / MOE [ Shelf 17 ]