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Cases in Consumer Behavior /

McEnally, Martha

Cases in Consumer Behavior / Martha McEnally - Upper Saddle River, New Jersey: Prentice Hall; 2002 - 94p.: 28cm. - Cases in Consumer Behavior, VOl 1. .

ISBN: 9780130665584

Subjects--Topical Terms:
Consumer -- Case Studies
Consumer Behavior -- Case Studies
Marketing Reseearch -- Case Studies

Dewey Class. No.: 658.8342 / McE [ Shelf 70 ]

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