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Key account management : the definitive guide /

McDonald, Malcolm.

Key account management : the definitive guide / Malcolm McDonald and Diana Woodburn. - 2nd ed. - Amsterdam ; Boston : Butterworth-Heinemann, 2007. - xxi, 389 p. : ill. ; 25 cm.

ISBN: 9780750662468 0750662468 8131211052

Subjects--Topical Terms:
Selling -- Key accounts.
Marketing -- Key accounts.

LC Class. No.: 658.1511 / MCD

Dewey Class. No.: 658.1511 / MCD [ Shelf 47 ]

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