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Marketing research : concepts and cases /

Cooper, Donald R.

Marketing research : concepts and cases / Donald R. Cooper and Pamela S. Schindler. - New Delhi : McGraw-Hill, 2006. - 771 p. ; 28 cm.

ISBN: 0070600910

Subjects--Topical Terms:
Marketing research.

LC Class. No.: 658.83 / COO

Dewey Class. No.: 658.83 / COO [ Shelf 70 ]

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