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Researching customer satisfaction & loyalty : how to find out what people really think /

Szwarc, Paul.

Researching customer satisfaction & loyalty : how to find out what people really think / Researching customer satisfaction and loyalty Paul Szwarc. - London ; Sterling, VA : Kogan Page, 2005. - xiv, 258 p. : ill. ; 23 cm. - Market research in practice series .

Includes bibliographical references (p. 247-251) and index.

ISBN: 9780749446611

Subjects--Topical Terms:
Consumer satisfaction.
Customer loyalty.

LC Class. No.: 658.812 / SZW

Dewey Class. No.: 658.812 / SZW [ Shelf 69 ]

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