Marketing : essential principles, new realities /
Groucutt, Jon.
Marketing : essential principles, new realities / Jonathan Groucutt, Peter Leadley, Patrick Forsyth. - London ; Sterling, VA : Kogan Page, 2004. - xviii, 540 p. : ill. ; 25 cm.
Includes bibliographical references (p. [521]-530) and index.
9788175542860
Marketing.
658.8 / GRO
658.8 / GRO [ Shelf 66 ]
Marketing : essential principles, new realities / Jonathan Groucutt, Peter Leadley, Patrick Forsyth. - London ; Sterling, VA : Kogan Page, 2004. - xviii, 540 p. : ill. ; 25 cm.
Includes bibliographical references (p. [521]-530) and index.
9788175542860
Marketing.
658.8 / GRO
658.8 / GRO [ Shelf 66 ]