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Customer relationship management : how to turn a good business into a great one! /

Roberts-Phelps, Graham.

Customer relationship management : how to turn a good business into a great one! / Graham Roberts-Phelps. - New Delhi : Viva, 2001. - 230 p. : ill. ; 22 cm.

ISBN: 9788176493604

Subjects--Topical Terms:
Relationship marketing.
Customer relations -- Management.

LC Class. No.: 658.812 / ROB

Dewey Class. No.: 658.812 / ROB [ Shelf 69 ]

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