Implementing CRM : from technology to knowledge /
Finnegan, David.
Implementing CRM : from technology to knowledge / David Finnegan, Leslie P. Willcocks. - Hoboken, NJ : John Wiley & Sons, Inc., c2007. - p. cm. - John Wiley series in information systems .
Includes bibliographical references and index.
9780470065266
2006-100398
Customer relations -- Management.
Customer services.
658.812 / FIN
658.812 / FIN [ Shelf 69 ]
Implementing CRM : from technology to knowledge / David Finnegan, Leslie P. Willcocks. - Hoboken, NJ : John Wiley & Sons, Inc., c2007. - p. cm. - John Wiley series in information systems .
Includes bibliographical references and index.
9780470065266
2006-100398
Customer relations -- Management.
Customer services.
658.812 / FIN
658.812 / FIN [ Shelf 69 ]