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Marketing strategy : planning, implementation, and control /

Jain, Subhash C.

Marketing strategy : planning, implementation, and control / Subhash C. Jain. - Pakistan : Cengage Learning, 2004. - 673 p. ; 28 cm.

ISBN: 813150543X 8131505434

Subjects--Topical Terms:
Marketing strategy.

LC Class. No.: 658.8 / JAI

Dewey Class. No.: 658.8 / JAI [ Shelf 67 ]

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