Global marketing : foreign entry, local marketing & global management /
Johansson, Johny K.
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. - 4th ed. - Boston : McGraw-Hill Irwin, c2006. - xvi, 647 p. : ill. ; 29 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
9780070667082
Export marketing.
Export marketing -- Management.
658.804 / JOH
658.804 / JOH [ Shelf 68 ]
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. - 4th ed. - Boston : McGraw-Hill Irwin, c2006. - xvi, 647 p. : ill. ; 29 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
9780070667082
Export marketing.
Export marketing -- Management.
658.804 / JOH
658.804 / JOH [ Shelf 68 ]